Traditional senior care is fraught with avoidable problems.
The Baby Boomer generation is nearly ready for senior care.
But the industry isn't ready for them.
The Real Estate Problem
When it's time to downsize, seniors are attracted to communities that offer independent living options followed by progressive care in the same location. That seems sensible on the surface, but this practice disadvantages both demographics.
The Operations Problem
Traditional senior communities are slow to adopt technology, opaque with advocate communication, and boast one of the highest personnel attrition rates of any industry at 85%*. Most importantly, neglect is rampant, even in upscale communities.
The Marketing Problem
Moving into an assisted living community is a family decision, often led by the children of the resident. Traditional senior communities ignore this important distinction, resulting in families feeling overwhelmed and under-informed during a stressful time.